An e-commerce website to delight and uplift, with room to grow
PROJECT: POSSETEEVYTEA
Rocketspark Website Design | Rocketspark E-commerce
WEBSITE DESIGN
Posse Teevy Tea's Angeline is an Auckland based organic tea supplier with a focus on creating mindful moments to improve ones mental health. New to market, Angeline's business plan involves selling tea for delivery New Zealand wide, through her website, with social media being the key driver of traffic to the site.
She needed a website that could convey the brands vibrant and uplifting personality and grow with her as she introduces new ranges and flavours to her offering. Inspired by the hand-drawn graphics on the tea packaging, the website is designed to be energetic in a friendly and non-confrontational way.
The hessian texture and soft rose colour palette is a nice contrast to the bold block colours on the packaging, and psychology suggests these colours and textures convey comfort, a oneness with nature and relaxation – all feelings tea-drinkers should have while drinking their brew.
E-COMMERCE TECHNOLOGY
Starting small, like many startup businesses it was important to consider Angeline's budget as well as her plans for growth and her need to be able to automate as many of the otherwise manual processes of sales and fulfilment as possible.
A small Rocketspark e-commerce website built with two pages and three products by us - Rocketspark's Design Partner of the Year - meant she was getting the best advice and design upfront that took all her future plans into consideration, while also being considerate of her budget. The one-on-one training session on completion of the build means that she has the personalised information she needs to be able to confidently expand her online store when the next group of products are added to the range.
USER EXPERIENCE
The Posse Teevy Tea marketing strategy includes a heavy focus on social media marketing and growing an online community of like-minded people.
This means that a large portion of the websites viewers will come from social media channels and are likely to be viewing the website on their phone or tablet device. Taking this into consideration means that mobile optimised design and effective calls to action on landing pages that relate to the marketing message are imperative in order to create a seamless experience for the viewer from social media site, to purchase.
Design
+ Brand clarity
+ Brand strategy
+ Digital strategy
+ Marketing strategy
+ Digital systems & toolbox
Cultivate
+ Ecommerce
+ Landing pages
+ Digital marketing
+ Google adwords
+ Social media marketing
